Share the wheel for safer roads

Sweden is one of the most gender balanced countries in the world. However, when Swedes travel by car it is almost always the man who drives. This is not a new phenomenon. In fact, 72% of Swedes say they grew up with their father behind the steering wheel.

”It makes me very happy to hear about new initiatives where actors from different parts of society come together to improve road safety, and 'Dela Ratten' is such an initiative.”

Anna Johansson, Minister for Infrastructure, Swedish Government

Why is this important?

Statistics show that on average women cause fewer traffic accidents than men. If both parties in a relationship share more equally the time behind the steering wheel, they become more experienced drivers. On longer drives, they also become less tired. In short, more equal driving patterns contribute to safer roads.

“Dela Ratten” is a public awareness campaign to increase road safety by promoting changed driving patterns.

The campaign is an initiative by Ford in collaboration with progressive business and civil society actors promoting road safety in Sweden. Want to join? Please contact Erik Lindham, Communications Manager at Ford Sweden, elindham@ford.com

We share the wheel for safer roads
MRF Logotyp
NTF Logotyp
MHF Logotyp
Ford Logotyp
Ford Credit Logotyp
IF Logotyp
Hertz Logotyp
Folksam Logotyp

I Sverige är det oftast männen som kör

När kvinnor och män delar ratten ökar trafiksäkerheten. Dessutom blir vi bättre förebilder för barn och unga. Tillsammans kan vi bryta gamla vanor.

Formulär

Tack! Vi kontaktar dig inom kort med svar.

Det verkar vara något fel. Se till att båda fälten är fyllda och försök igen.

Dela Ratten är ett initiativ från Ford i samarbete med progressiva aktörer som vill bidra till en säkrare trafikmiljö i Sverige. Vill du också vara med? Hör av dig till Erik Lindham, Informationschef på Ford Sverige, elindham@ford.com