Share the wheel for safer roads
Sweden is one of the most gender balanced countries in the world. However, when Swedes travel by car it is almost always the man who drives. This is not a new phenomenon. In fact, 72% of Swedes say they grew up with their father behind the steering wheel.
”It makes me very happy to hear about new initiatives where actors from different parts of society come together to improve road safety, and 'Dela Ratten' is such an initiative.”
Anna Johansson, Minister for Infrastructure, Swedish Government
Why is this important?
Statistics show that on average women cause fewer traffic accidents than men. If both parties in a relationship share more equally the time behind the steering wheel, they become more experienced drivers. On longer drives, they also become less tired. In short, more equal driving patterns contribute to safer roads.
“Dela Ratten” is a public awareness campaign to increase road safety by promoting changed driving patterns.
The campaign is an initiative by Ford in collaboration with progressive business and civil society actors promoting road safety in Sweden. Want to join? Please contact Erik Lindham, Communications Manager at Ford Sweden, firstname.lastname@example.org